mr. mark eisert

Welcome to Mr. Eisert.com!

Maplewood High School

As a business teacher at Maplewood High School for the past seven years, I have taught a wide range of courses including Accounting, Marketing, Introduction to Business, Multimedia & Live Production, and Computer Basics. This diverse teaching background has allowed me to develop and apply strong technology skills, particularly in areas such as social media strategy, live broadcasting, and podcast production. Through hands-on classroom experiences, I have guided students in producing professional-grade multimedia content, managing live events, and understanding the evolving digital landscape—skills that I also bring to professional and extracurricular initiatives.

business education

Below are some examples of lessons and activities in Mr. Eisert's class

Marketing Lesson: Start Your Own Pizza Shop Business

Objectives:

By the end of this project, students will be able to:

Identify and define key components of the marketing mix (Product, Price, Place, Promotion)
Create a brand identity (name, logo, slogan) for a new business
Define their target market and customer profile
Develop a basic promotional strategy for a pizza shop
Present their business concept to the class using persuasive marketing techniques

Here are the logos designed. The tee shirts were pressed in our class using DTF technology and a heat press.

MHS MEDIA ONLINE

This dynamic, student-led course simulates a real-world newsroom environment, where students are responsible for producing and streaming a daily live news show to the school and community. The class combines journalism, digital media production, public speaking, and teamwork into a fast-paced, professional learning experience. Students rotate through various newsroom roles—anchoring, directing, producing, camera operation, scriptwriting, audio engineering, and editing—building a portfolio of technical and creative skills.

You can visit our YouTube Channel at https://www.youtube.com/@MHSMediaOnlineProductions

Production Lab

Backdrop designed by Multimedia

Tricaster system

Green school with lighting

BUSINESS WEEK with ACES

Pennsylvania Business Week is an immersive, week-long, in-school program designed to teach high school students the fundamentals of business and economics through hands-on experience. Organized by Americans for the Competitive Enterprise System (ACES), a nonprofit based in Erie, PA, the program places students into teams that simulate running a company. Throughout the week, students learn to manage finances, develop marketing strategies, and collaborate effectively to achieve business success.

CEO/CFO Presentations

Business Simulation: Students take on roles such as CEO, CFO, and Marketing Director, making real-time decisions that affect their company's performance.

Community Engagement: The program fosters connections between students and local businesses, highlighting career opportunities within their communities.

trade show

Competitions: The week culminates in five key competitions: Advertising, Stockholders, Trade Show, Return on Net Assets, and Top Company.aces

Mentorship: Local business professionals volunteer as Advisors, guiding student teams and providing insights into the business world.

Lancers Media

In 2022, I founded Lancers Media, a podcasting and live media streaming initiative created to enhance communication and school spirit within the General McLane School District, where my son attended high school. The goal of the program was to demonstrate to students and administrators how digital media could be used to promote school activities, athletics, and events across the community. Over the course of two years, our team produced regular content highlighting student achievements and district initiatives.

Following the success of the project, the school district launched its own internal media program, at which point Lancers Media concluded its productions. I now serve as the bi-weekly podcast host and producer for the Northwest Pennsylvania Football Coaching Association (NWPFCA), an organization comprised of District 10 football coaches, where I continue to use media to spotlight high school football programs, athletes, and coaching strategies across the region.

You can still listen to our podcasts at www.LancersMedia.com

LIVE STREAM PRODUCTIONS

Here is a Live Stream that was produced in the fall of 2024 when General McLane High School traveled for Clearfield High School for a PIAA 4A playoff game. We were able to obtain sponsors and create commercials. We also used multi-cameras, wireless cameras and commentation throughout the production. We had over 1500 viewers during our live production.

Production Tools Used

Print production

In the fall of 2024, I created a yearbook for the 2024 General McLane High School as they were the District 10 and Region 6 Champions. This book was printed in hard cover and paperback for parents, players, and coaches.

Applications Used:

Adobe InDesign
Adobe PhotoShop
Canva

You can view this book by Clicking HERE.

GM Baseball 2025 Link

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